Privacy policy
Last updated: March 15, 2026
WIRES operates this website and related services to provide premium wellness, supplementation, and optimization experiences designed around modern human performance, recovery, longevity, and intentional living (the “Services”).
This Privacy Policy explains how we collect, use, process, disclose, and protect your information when you access our website, purchase products, subscribe to communications, interact with our content, or otherwise use the Services.
The Services are powered by Shopify, which enables us to operate our ecommerce platform and related systems.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you.
Depending on how you interact with the Services, we may collect the following categories of information:
Contact Information
- Name
- Email address
- Phone number
- Billing address
- Shipping address
Payment & Transaction Information
- Payment method details
- Transaction history
- Order details
- Billing confirmations
- Purchase activity
Payment information is processed securely through third-party payment providers and is not stored directly by WIRES.
Account & Preference Information
- Account login information
- Passwords
- Shopping preferences
- Wishlist activity
- Subscription preferences
Communications
- Customer support inquiries
- Emails
- Reviews
- Survey responses
- Messages submitted through forms or chat systems
Device & Technical Information
- IP address
- Browser type
- Device information
- Operating system
- Network information
- Analytics identifiers
Usage Information
- Website interactions
- Pages viewed
- Time spent on pages
- Cart activity
- Navigation behavior
- Product engagement
How We Collect Information
We may collect information:
- Directly from you
- Automatically through cookies and similar technologies
- Through Shopify and related ecommerce systems
- Through analytics and marketing platforms
- Through third-party integrations and service providers
- Through future connected wellness experiences or platform features
How We Use Your Information
We use personal information to:
Provide & Improve Services
- Process orders
- Fulfill purchases
- Manage subscriptions
- Deliver products
- Provide customer support
- Improve website functionality
- Personalize your experience
Marketing & Communications
We may send:
- Product updates
- Promotions
- Educational content
- Protocol insights
- Cart reminders
- Launch announcements
- SMS and email communications
You may opt out at any time.
Analytics & Optimization
We use information to:
- Understand customer behavior
- Improve user experience
- Analyze performance
- Optimize website functionality
- Support advertising and marketing efforts
Security & Fraud Prevention
We may use information to:
- Prevent fraud
- Detect suspicious activity
- Protect accounts
- Maintain platform security
- Enforce policies and agreements
Legal Compliance
We may process information:
- To comply with applicable law
- Respond to legal requests
- Enforce agreements
- Protect our rights and customers
SMS & Marketing Communications
By providing your phone number, subscribing through forms, or purchasing through the Services, you consent to receive transactional and marketing communications from WIRES, including:
- Order updates
- Promotional messages
- Cart reminders
- Product announcements
- Protocol updates
- Wellness and optimization content
Consent is not a condition of purchase.
Message and data rates may apply.
You may unsubscribe at any time by following the instructions in our communications or contacting us directly.
Cookies & Tracking Technologies
We use cookies, pixels, analytics tools, and similar technologies to:
- Improve website performance
- Personalize your experience
- Analyze website traffic
- Measure advertising effectiveness
- Support marketing campaigns
- Understand customer interactions
These technologies may collect information regarding browsing behavior, device activity, interactions with the Services, and purchase behavior across sessions and devices.
You may control cookie settings through your browser preferences.
Health & Wellness Information
Content provided through the Services, including product descriptions, educational materials, protocol recommendations, wellness insights, or related information, is intended for informational and educational purposes only.
Nothing on this website is intended to diagnose, treat, cure, or prevent any disease.
WIRES products and content are not medical advice and should not replace consultation with a qualified healthcare professional.
Always consult your physician or healthcare provider before beginning any supplement, wellness, or nutritional program, especially if you are pregnant, nursing, taking medication, or managing a medical condition.
Individual results may vary.
How We Share Information
We may disclose information:
With Service Providers
Including:
- Shopify
- Payment processors
- Shipping providers
- Analytics providers
- Email/SMS platforms
- Cloud infrastructure providers
- Customer support tools
With Marketing & Advertising Partners
To:
- Deliver advertisements
- Measure campaign effectiveness
- Improve marketing performance
- Support retargeting and personalization
With Legal Authorities
When required to:
- Comply with laws
- Respond to lawful requests
- Protect rights and security
- Prevent fraud or abuse
Business Transfers
In connection with:
- Mergers
- Acquisitions
- Asset sales
- Business restructuring
Relationship With Shopify
Our Services are hosted and powered by Shopify.
Shopify may process personal information to:
- Operate the ecommerce platform
- Process transactions
- Improve platform functionality
- Support analytics and advertising systems
Information submitted through the Services may be processed by Shopify and related third-party providers in accordance with Shopify’s policies.
To learn more, visit:
User Content & Reviews
If you submit:
- Reviews
- Testimonials
- Photos
- Videos
- Social media content
- Comments
- User-generated content
you grant WIRES permission to use, reproduce, display, publish, distribute, and promote such content for marketing, operational, and promotional purposes unless prohibited by law.
Future Services & Platform Features
As WIRES evolves, the Services may expand to include:
- Personalized wellness tools
- Protocol tracking
- Mobile applications
- Community features
- Wearable integrations
- Biomarker tracking
- AI-powered wellness insights
- Performance dashboards
- Connected wellness systems
Future interactions with these Services may involve additional categories of information, which will continue to be governed by this Privacy Policy unless otherwise stated.
Data Retention
We retain information only as long as necessary to:
- Provide the Services
- Maintain accounts
- Fulfill legal obligations
- Resolve disputes
- Enforce agreements
- Support operational needs
Retention periods vary depending on the nature of the information and applicable legal requirements.
Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no system or transmission method is completely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account credentials.
Your Privacy Rights
Depending on your location, you may have rights including:
- Access to your personal information
- Correction of inaccurate information
- Deletion requests
- Data portability
- Withdrawal of consent
- Opt-out of targeted advertising
- Restriction or objection to certain processing activities
You may exercise applicable rights by contacting us directly.
We may verify your identity before processing requests.
Children’s Privacy
The Services are not intended for individuals under the age of 18.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us immediately.
International Data Transfers
Your information may be transferred, stored, or processed outside your country of residence.
Where required by law, we implement recognized safeguards for international data transfers.
Third-Party Links
The Services may contain links to third-party websites or platforms.
We are not responsible for the privacy practices, security, or content of third-party services.
Please review their policies independently.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- operational changes,
- legal requirements,
- technological developments,
- or updates to our Services.
Changes become effective upon posting the revised version on this page.
Contact Us
If you have questions about this Privacy Policy, your information, or your privacy rights, contact us at:
WIRES
3105 Northwest 107th Avenue, Suite 400-B1
Doral, FL 33172
United States